Hey, I'm Tom and I love to create
Designs thatConvert
Backed by research.
14 years in, and I still genuinely enjoy this work. I've led teams, run research panels, shipped design systems, and designed acquisition and conversion experiences across VR gaming, ticketing, property, meteorology and my own subscription platform. I like the full arc of research, design, and enough front end to keep the engineering team on their toes. Have a gander below...
How I got here...
A few Case Studies...
I led design and research for SideQuest, a VR gaming marketplace serving 500,000+ users. A highlight was the Indie Alliance, a gamified discovery platform for VR games built on a design system made to scale.
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I designed, tested, and optimised the upsell module that made Cadbury over £100k in extra revenue every month. Started with research into how users make pricing decisions, then experimented until the numbers proved it worked.
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My own gaming platform, a TTRPG campaign tool I've researched, designed, and coded from scratch. Freemium model, Stripe payments, and currently in beta.
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I unified a suite of acquired products under one design system. Along the way, spotted an inefficiency that was costing £250k/year and fixed it...
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I designed a weather warnings app for RAF crews, where missing an alert could mean life or death. Turns out it is hard to feel your phone vibrate when there is a jet engine across the room.
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I've been lucky to work with...
